Digitizing The Traditional Trade Market
Cartona is Egypt’s fastest-growing B2B E-commerce marketplace. Bringing the marketplace online, Cartona connects buyers and sellers across the supply chain. These ties grant merchants efficient and profitable growth, so we can all grow equally.
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STREAMLING OPERATIONS
Enabling Retailers to Reach Their Full Potential
Retailers browse Cartona to compare and order merchandise, saving time, money, and effort, while retailers browse the platform to seamlessly find and purchase items 24/7.
Cartona’s marketplace directly and conveniently connects retailers to FMCG producers and wholesalers, significantly facilitating business.
Cartona is committed to digitizing sales, establishing a comprehensive digital network of retailers, and creating a user-friendly interface, eliminating the inefficiencies of the traditional marketplace.
FORGING PARTNERSHIPS
Growing Hand-in-Hand
Cartona forged partnerships with several market players and smaller businesses. Partnering with FMCG companies, we aimed to establish a one-stop shop for thousands of retailers to use daily to buy small or mass amounts.
When companies partner with Cartona, they can
Boost the efficiency of their salesforce and transport operations
Expand their user base and orders
Gain real-time data insights and performance tracking
Optimize their marketing strategy by targeting and customizing promotions
OUR PARTNERS
Want to grow together? Reach out for a partnership potential
BRIDGING GAPS
Mass Nationwide Impact
Supporting local businesses and filling market gaps,
wholesalers working with Cartona can
Expand their reach and user base aggregating the demand of thousands of buyers 24/7.
Manage inventory using an easy-to-use ERP system enjoying real-time stock visibility.
Receive, track, and complete orders seamlessly.
FUTURE DRIVEN
A Technology-Integrated Solution
By adopting an asset-light business model, Cartona aims to empower the marketplace rather than disrupt it.
Our user-friendly network offers customized app solutions to maximize the gains of retailers, suppliers, and sales teams.
We embrace a cashless society and adopt BNPL (buy now, pay later) financing methods, investing in embedded finance and providing retailers and suppliers with integrated solutions to boost financial inclusion.
OUR CULTURE
We are a tech-driven, youth-led, entrepreneurial and innovative company with a meaningful impact.
MAHMOUD TALAAT
Co-founder & CEO
RAMI ESSAM
COO
WASEEM NAGUIB
CCO
HAMDY KHALIL
VP Engineering
RAFIK ZAHER
Co-founder
Our passionate, accomplished, and exceptional talents are its greatest asset. We are always looking to hire great people. If you’re an agile and creative problem solver, check out our current vacancies here.
APP SCREENSHOTS
NEWS & MEDIA
Check out our latest news and updates
Cartona – Egypt’s fastest growing B2B platform – raises $8.1mln
Cartona, the leading B2B platform digitizing and empowering stakeholders of Egypt’s traditional trade market – including mom-and-pop stores, hotels, restaurants, cafes, FMCG companies, and wholesalers – announces the successful completion of an $8.1 million Series A extension fundraise.Read more
Cartona Partners with AMAN Holding, a Leading Egyptian Fintech Company.
Cartona partners with AMAN Holding, one of Raya Holding’s subsidiaries and a leading Egyptian fintech company that provides easy financial solutions to its customers using smart technology.
Cartona Partners with Talabat, the Leading Food Delivery Service in the Region.
Cartona partners with Talabat, the leading food delivery service in the region, to revolutionize the procurement of restaurant supplies. This collaboration aims to streamline the supply process for Talabat’s partners, offering a user-friendly online purchasing experience with exclusive discounts and diverse payment options.
Get In Touch
Have any questions, feedback, or concerns? Reach out to us.
Address
23 Mesadak Street, Dokki Giza Egypt
INFO@nmaxsa.com
